Your content doesn't scale?Metadata does the trick.

Teams create more content than ever, but struggle to reuse, govern, and orchestrate it across channels. Without clear metadata, even the best MarTech tools fall short.

Our training shows how metadata is the backbone of scalable content, smarter workflows, and AI-ready systems.

After this training, you will know how to:

  • Turn scattered content into a scalable, reusable system

  • Make faster, better decisions with shared structure and standards

  • Unlock omnichannel delivery and AI readiness, without adding more tools

Training for teams to apply metadata effectively

What participants say:

"During this training, teams learn how to use metadata as a foundation for successful content strategies and efficient workflows within their organization."

Annemiek

"This training provides valuable insights. The knowledge gained helps us optimize our metadata structure, significantly improving the findability of our content."

Fleur

"The training approach was innovative. Using practical cases increased engagement and made the concepts tangible and immediately applicable."

Jeroen

"The trainer has extensive knowledge and experience. The interaction with participants made the training feel like a shared learning experience that truly inspired us."

Charlotte

Metadata training for content, marketing & digital teams.The foundation for scalable content.

Most organizations struggle with content not because of tools, but because structure is missing.

Without clear metadata, content becomes:

  • hard to find

  • hard to reuse

  • impossible to scale

Teams lose time, duplicate work, and never fully unlock the value of AI or omnichannel orchestration.

How does metadata make a difference?

This training gives teams the clarity they're missing.

You'll learn how to understand, design, and apply metadata in a way that improves findability, speeds up workflows, and makes your content future-ready.

The shift?

Content becomes:

  • easy to find

  • easy to reuse

  • AI-ready & quick to scale

Build metadata expertise inside your organization, and stop fixing the same problems over and over again.

Optimize your content strategy with metadata!Learn how to achieve better results with a pragmatic training that empowers your team.

Get more value from your content

Develop a well-founded metadata strategy that brings clarity and consistency.

Create business value

Understand and implement effective taxonomies aligned with your business goals.

Boost your content strategy

Strengthen governance and standards to ensure consistency across teams and channels.

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Communicate shared standards

Embed metadata into workflows to enable more efficient processes.

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Improve your processes

Align metadata with business objectives for maximum impact.

Ensure continuity

Transform metadata into a long-term asset for your organization.

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Built for real teams

Not just theory. Everything is grounded in real organizational workflows and content challenges

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Tool-agnostic by design

Works with any DAM, CMS, or content hub. The focus is on structure and business decisions, not software.

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From confusion to clarity

Teams leave with a shared language, clear structure, and concrete next steps they can apply immediately.

Choose your training!

Pick the Metadata Training that fits the current needs of your team or organization:

Metadata for Beginners
2 hours, in-house training

Best for:

Teams starting with metadata or struggling with content chaos

€1.750

€1.250

Save €500,-

(ex. VAT - up to 25 participants)

  • Understand what metadata really is (and why tools fail without it)

  • Create a shared language across content, marketing, and digital teams

  • Improve findability and reuse of existing content

  • Reduce duplication and confusion in daily workflows

  • Build a solid foundation for scalable content and AI readiness

We'll schedule an intake to tailor the training to your needs

Metadata Advanced
4 hours, in-house workshop

Best for:

Teams ready to scale & professionalize content operations

€3.250

€2.250

Save €1.000,-

(ex. VAT - up to 15 participants)

Best choice

  • Summary of Metadata for Beginners included

  • Design metadata models aligned with business goals

  • Apply taxonomies, standards, and governance with confidence

  • Connect metadata to omnichannel workflows and campaigns

  • Improve decision-making with structured, reusable content

  • Prepare content systems for AI, automation & personalization

  • Translate strategy into practical next steps for your organization

We'll schedule an intake to tailor the training to your needs

  • Designed for teams, not individuals

  • Tool-agnostic & vendor-independent

Not sure if you need metadata training?

Trusted by Teams, Platforms & Industry Experts

Over the past years, I’ve been invited to join leading podcasts and panels to speak about content, AI, scalability and the future of structured digital ecosystems.


Here are a few of my most valued conversations and speaking engagements.

Take the first step to a clear mindset on content

Get in touch & receive a free Smart Content Scan

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