The 60-Minute ShiftThat Changes How You See Content
Gain clarity, understand the foundations of Content Engineering, and experience the mindset behind scalable, strategic content.
Get Instant Access {"blockElement":{"id":12937584,"pages_block_id":1983724,"uuid":"a5ff42e5-a50d-4c53-8bdb-ee3c1124c66c","parent_id":12808941,"pages_block_element_type_id":20,"is_locked":false,"css_class":"element-a5ff42e5-a50d-4c53-8bdb-ee3c1124c66c","position":2,"theme_style_type":"button_primary","tag":null,"blockElements":[],"blockElementType":{"id":20,"name":"Button","tree_icon":"fa-sharp fa-light fa-square-arrow-right","name_clean":"button","category":"element","default_content":"Call to action","allow_nested_elements":false},"styles":[{"id":1000000019081806,"uuid":"927b18c0-832d-439b-b917-3aa6d4738baa","type":"button_primary","identifier":".element-a5ff42e5-a50d-4c53-8bdb-ee3c1124c66c","target_device":"desktop","media_query":null,"classes":["self-center","inline-block","cursor-pointer","font-semibold","font-['Inter']","text-[length:16px]","tracking-[0px]","leading-[1.5]","pl-[12px]","pr-[12px]","pt-[8px]","pb-[8px]","text-[#ffffff]","rounded-md","border-2","border-solid","text-center","transition-all","duration-200","ease-in-out","bg-[#01b57a]","border-[#01b57a]"],"hover_classes":["scale-[1.06]"],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000019081807,"uuid":"2aace655-8844-4844-99cf-e8cc60d0dbd1","type":"button_primary","identifier":".element-a5ff42e5-a50d-4c53-8bdb-ee3c1124c66c","target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null}],"content":"<span class=\"button-span\">Get Instant Access <i data-icon=\"fas fa-arrow-right-long\"><svg class=\"svg-inline--fa arrow-right-long fa-w-14\" ariaHidden=\"true\" dataPrefix=\"fas\" dataIcon=\"arrow-right-long\" fill=\"currentColor\" role=\"img\" viewBox=\"0 0 512 512\"><path d=\"M502.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-128-128c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L402.7 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l370.7 0-73.4 73.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l128-128z\"></path></svg></i></span>","content_options":{"type":"checkout"},"form":null,"linkable":{"id":95362,"pages_block_element_id":12937584,"linkable_type":"App\\Models\\Checkout","linkable_id":278576,"params":null,"slug":"masterclass-content-engineering-101"},"images":[],"copied_from_block_element_id":null},"theme":{"id":323392,"uuid":"6350c6a9-b760-4124-96d2-db9c465fbb6d","name":"The Content Engineering Agency theme","is_global":false,"is_default":false,"text_font_size":"16px","text_font_size_mobile":"14px","text_font_family":"Raleway","text_font_color":"#304352","text_font_weight":"400","text_line_height":"1.5","text_line_height_mobile":"1.5","text_letter_spacing":"0px","headings_1_font_size":"45px","headings_1_font_size_mobile":"34px","headings_1_font_family":"Exo 2","headings_1_font_color":"#0F172A","headings_1_font_weight":"700","headings_1_line_height":"1.5","headings_1_line_height_mobile":"1.5","headings_1_letter_spacing":"0px","headings_2_font_size":"30px","headings_2_font_size_mobile":"30px","headings_2_font_family":"Exo 2","headings_2_font_color":"#0F172A","headings_2_font_weight":"600","headings_2_line_height":"1.5","headings_2_line_height_mobile":"1.5","headings_2_letter_spacing":"0px","headings_3_font_size":"35px","headings_3_font_size_mobile":"24px","headings_3_font_family":"Exo","headings_3_font_color":"#0F172A","headings_3_font_weight":"600","headings_3_line_height":"1.5","headings_3_line_height_mobile":"1.5","headings_3_letter_spacing":"0px","headings_4_font_size":"18px","headings_4_font_size_mobile":"16px","headings_4_font_family":"Exo","headings_4_font_color":"#0F172A","headings_4_font_weight":"600","headings_4_line_height":"1.25","headings_4_line_height_mobile":"1.25","headings_4_letter_spacing":"0px","primary_color":"#16a34a","secondary_color":"#ffffffff","background_color":"#EFF6FF","max_width":"1180px","styles":[{"id":1000000018807817,"uuid":"5f7dc425-744f-48d1-86d0-7a36182108b9","type":"button_primary","identifier":null,"target_device":"desktop","media_query":null,"classes":["inline-block","cursor-pointer","font-semibold","font-['Inter']","text-[length:16px]","tracking-[0px]","leading-[1.5]","pl-[12px]","pr-[12px]","pt-[8px]","pb-[8px]","text-[#ffffff]","rounded-md","border-2","border-solid","text-center","transition-all","duration-200","ease-in-out","bg-[#01b57a]","border-[#01b57a]"],"hover_classes":["scale-[1.06]"],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807818,"uuid":"92ab2ec6-3bd8-450d-91fb-95830c0dba61","type":"button_primary","identifier":null,"target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807819,"uuid":"2e252a41-011a-4544-b6c1-2aa338ce0d53","type":"button_secondary","identifier":null,"target_device":"desktop","media_query":null,"classes":["inline-block","cursor-pointer","font-semibold","font-['Inter']","text-[length:16px]","tracking-[0px]","leading-[1.5]","pl-[12px]","pr-[12px]","pt-[8px]","pb-[8px]","text-[#ffffff]","rounded-md","border-2","border-solid","text-center","transition-all","duration-200","ease-in-out","bg-[var(--primary-color)]","border-[var(--primary-color)]"],"hover_classes":["scale-[1.06]"],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807820,"uuid":"598214e5-8104-4c34-a609-ab1900fc6f4e","type":"button_secondary","identifier":null,"target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807821,"uuid":"bca675f0-d60b-41d4-8f45-1b96aed88efd","type":"button_line","identifier":null,"target_device":"desktop","media_query":null,"classes":["inline-block","cursor-pointer","font-semibold","font-['Inter']","text-[length:16px]","tracking-[0px]","leading-[1.5]","pl-[12px]","pr-[12px]","pt-[8px]","pb-[8px]","bg-[var(--body-color)]","text-[var(--primary-color)]","rounded-md","border-2","border-solid","text-center","border-[var(--primary-color)]","transition-all","duration-200","ease-in-out"],"hover_classes":["scale-[1.06]"],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807822,"uuid":"3a8e9b8e-4449-4287-b8b0-a07720fed038","type":"button_line","identifier":null,"target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807823,"uuid":"42fa6008-437b-4454-9d46-6589df27f4e9","type":"button_transparent","identifier":null,"target_device":"desktop","media_query":null,"classes":["inline-block","cursor-pointer","font-semibold","font-['Inter']","text-[length:16px]","tracking-[0px]","leading-[1.5]","pl-[12px]","pr-[12px]","pt-[8px]","pb-[8px]","bg-[#ffffff00]","rounded-none","border-none","text-center","border-0","transition-all","duration-200","ease-in-out","text-[var(--primary-color)]"],"hover_classes":["scale-[1.06]"],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807824,"uuid":"3a097a17-5704-4faa-a67a-a94a810a92ac","type":"button_transparent","identifier":null,"target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807825,"uuid":"05b140d5-4d60-4010-8de9-4625ac65cc66","type":"card","identifier":null,"target_device":"desktop","media_query":null,"classes":["rounded-lg","shadow-material","bg-[#ffffff]","border-none","p-[20px]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807826,"uuid":"05826560-c56a-48c2-894f-80231f176949","type":"card","identifier":null,"target_device":"mobile","media_query":null,"classes":["rounded-lg","p-5","shadow-material","bg-[#ffffff]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807827,"uuid":"01e538df-b654-46f1-87e5-dc24dd12c58a","type":"shadow","identifier":null,"target_device":"desktop","media_query":null,"classes":["shadow-material"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807828,"uuid":"40932209-547d-4692-ab56-d4f5cdf81153","type":"shadow","identifier":null,"target_device":"mobile","media_query":null,"classes":["shadow-material"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807829,"uuid":"67faa0a2-d10f-42ee-b2e1-278ca59e3696","type":"corner","identifier":null,"target_device":"desktop","media_query":null,"classes":["rounded-md"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807830,"uuid":"41588d66-082c-4833-9123-8fbd31c28b77","type":"corner","identifier":null,"target_device":"mobile","media_query":null,"classes":["rounded-md"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807831,"uuid":"711f5089-e354-48a4-ac07-a2773f526d84","type":"image","identifier":null,"target_device":"desktop","media_query":null,"classes":["rounded-md","shadow-material"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000018807832,"uuid":"345b6141-87fd-4f42-8281-cac0b7c2def3","type":"image","identifier":null,"target_device":"mobile","media_query":null,"classes":["rounded-md","shadow-material"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null}]}}
More infoRated 4.8/5 by content leaders!
Get Instant Access
Claim End of Year deal NOW!
Tired of content chaos? Ready to work smarter, not harder?
Most teams drown in scattered content, inconsistent messaging and systems that don’t scale.
Not because they lack talent — but because they lack structure
Without structure, you lose 1 full workday each week searching for content.
According to McKinsey, employees spend an average of 19% of their time searching for the right content.
That means poorly structured content quietly eats up more than a full workday every week.
With smart content structures, you can win that day back — every single week.
What if you could stop losing all that time, effort and money — for good?
Wasted time searching for your own content costs your company money every single day.
If content isn’t findable, it isn’t usable.
And creating new content becomes unnecessarily expensive and time-consuming.
You probably feel this every time you launch yet another marketing campaign or need to post something on social media.
You’re not the only one.
Testimonials
What others say:
The 4 keys of Content Engineering are a nice lens on content management. I love the interaction with the audience. The definitions in the beginning were amazing! Really helpful to get on the same page.
David Kortleven
CTO, Plate
This masterclass showed me how to practically break drown big chunks of content into smaller snippets to master content management efficiency. I also loved the interaction around why Rafaëla's and Plate's view on content isn't mainstream yet and why it's essential that it should be.
Pieter Versloot
Founder, Plate
My biggest takeaway is if content is structured and centralized you can do the other important stuff like reuse and update everywhere.
Rick
Developer, Plate
Get Instant Access to the Full Mini-CourseIncluding 3 Bonuses
Why it's worth it:
Beginner-friendly, yet powerful
Learn the why and what of Content Engineering in simple language —
no technical background required.
Human-centered approach
Discover why structure is the love language of your content, your systems and your AI —
and why this starts with mindset, not tools.
Always available, learn at your own pace
The digital mini-course includes multiple short video lessons you can follow anytime,
anywhere, on any device.
Exceptional value
The full mini-course has a market value of €99 — and you get lifetime access,
plus three bonuses, for only €47 today!
Not satisfied? No worries.
If the masterclass doesn’t meet your expectations, I’ll solve one content challenge for you — free of charge, equal to the value of your purchase.
No questions. No hassle. Just results.
Rafaëla EllensburgSystem Thinker with an Artist's Soul
The content world is shifting at lightning speed. AI and new technologies offer incredible opportunities — but without a solid foundation, organizations fall behind fast.
Most companies still treat content as scattered assets without strategy…
and that’s an expensive mistake.
I help you reinvent content as a smart, scalable and future-proof system.
Not hype. Not shallow “prompting.”
But the core principles that actually make AI work for your organization.
As a content engineering consultant and thought leader, I bridge content, data and technology — turning chaos into clarity and systems into scale.
My mission?
To help you take control of your content, build real structure and become truly AI-ready in a way that’s practical, powerful and genuinely enjoyable.
Whether you’re playing at Eredivisie level or already aiming for the Champions League — inside my masterclass you’ll learn the 4 Keys to Unlock the Power of Content so you can professionalize your content and build scalable success that lasts.
This is for entrepreneurs, marketers and content professionals who want:
🔹 Less chaos and more clarity
🔹 Real structure and real flow
🔹 Maximum impact without technical overwhelm
🔹 A system that finally works — today, and in the future
The question is simple:
Are you ready to make your content leading again?
What every CMO needs to know (NL)
{"blockElement":{"id":12916367,"pages_block_id":2002025,"uuid":"c0544507-67d4-4f54-aaaf-8ce4dbd5c733","parent_id":12916364,"pages_block_element_type_id":19,"is_locked":false,"css_class":"element-c0544507-67d4-4f54-aaaf-8ce4dbd5c733","position":4,"theme_style_type":null,"tag":null,"blockElements":[],"blockElementType":{"id":19,"name":"Video","tree_icon":"fa-sharp fa-light fa-video","name_clean":"video","category":"element","default_content":"/modules/Pages/page-builder/images/example/video-example.png","allow_nested_elements":false},"styles":[{"id":1000000019036185,"uuid":"a3b8005f-899e-4ea2-a7f6-60c80b7692f8","type":null,"identifier":".element-c0544507-67d4-4f54-aaaf-8ce4dbd5c733","target_device":"desktop","media_query":null,"classes":["w-[100%]","border-none"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000019036186,"uuid":"f3d90e52-489c-47b6-b6c5-efbf9b497756","type":null,"identifier":".element-c0544507-67d4-4f54-aaaf-8ce4dbd5c733","target_device":"mobile","media_query":null,"classes":["w-[100%]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null}],"content":"https://www.youtube.com/embed/WR2oWxgjsiY?controls=1","content_options":{"fallback":"/modules/Pages/page-builder/images/example/video_element.jpg","videoId":"WR2oWxgjsiY","provider":"youtube"},"form":null,"linkable":null,"images":[],"copied_from_block_element_id":101},"useProviderApi":false}
Watch the podcast where I speak with Pieter Versloot from Plate about why a holistic view on content is essential for scaling.
A must-watch for every marketing director, content professional and business owner.
Trusted by Teams, Platforms & Industry Experts
Over the past years, I’ve been invited to join leading podcasts and panels to speak about content, AI, scalability and the future of structured digital ecosystems.
Here are a few of my most valued conversations and speaking engagements.
{"blockElement":{"id":16647417,"pages_block_id":2576171,"uuid":"967e6199-33fb-4dcd-b230-19bc557ddfc3","parent_id":16647416,"pages_block_element_type_id":19,"is_locked":false,"css_class":"element-967e6199-33fb-4dcd-b230-19bc557ddfc3","position":0,"theme_style_type":null,"tag":null,"blockElements":[],"blockElementType":{"id":19,"name":"Video","tree_icon":"fa-sharp fa-light fa-video","name_clean":"video","category":"element","default_content":"/modules/Pages/page-builder/images/example/video-example.png","allow_nested_elements":false},"styles":[{"id":1000000026825383,"uuid":"f34ddfa5-3a7e-4e55-bcf2-bdb88af3867f","type":null,"identifier":".element-967e6199-33fb-4dcd-b230-19bc557ddfc3","target_device":"desktop","media_query":null,"classes":["w-[100%]","max-w-[100%]","mb-[12px]","mt-[12px]","border-none","rounded-[8px]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000026825384,"uuid":"2eb741f2-2395-40e3-9015-f400160f7256","type":null,"identifier":".element-967e6199-33fb-4dcd-b230-19bc557ddfc3","target_device":"mobile","media_query":null,"classes":["max-w-[100%]","ml-[auto]","mr-[auto]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null}],"content":"https://www.youtube.com/embed/wM-SZj9m1_w?controls=1","content_options":{"fallback":"/modules/Pages/page-builder/images/example/video_element.jpg","videoId":"wM-SZj9m1_w","provider":"youtube"},"form":null,"linkable":null,"images":[],"copied_from_block_element_id":14824757},"useProviderApi":false}
{"blockElement":{"id":16647419,"pages_block_id":2576171,"uuid":"0fce9dbb-214b-4966-9fad-e8f88bd91936","parent_id":16647418,"pages_block_element_type_id":19,"is_locked":false,"css_class":"element-0fce9dbb-214b-4966-9fad-e8f88bd91936","position":0,"theme_style_type":null,"tag":null,"blockElements":[],"blockElementType":{"id":19,"name":"Video","tree_icon":"fa-sharp fa-light fa-video","name_clean":"video","category":"element","default_content":"/modules/Pages/page-builder/images/example/video-example.png","allow_nested_elements":false},"styles":[{"id":1000000026825387,"uuid":"fcdc20f0-c33f-454a-9d30-ba628ee39572","type":null,"identifier":".element-0fce9dbb-214b-4966-9fad-e8f88bd91936","target_device":"desktop","media_query":null,"classes":["w-[100%]","max-w-[100%]","mb-[12px]","mt-[12px]","border-none","rounded-[8px]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000026825388,"uuid":"43cb0dae-6913-4ce6-9a9a-8c52ec80e92b","type":null,"identifier":".element-0fce9dbb-214b-4966-9fad-e8f88bd91936","target_device":"mobile","media_query":null,"classes":["max-w-[100%]","ml-[auto]","mr-[auto]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null}],"content":"https://www.youtube.com/embed/A7Z4V4QIV_c?controls=1","content_options":{"fallback":"/modules/Pages/page-builder/images/example/video_element.jpg","videoId":"A7Z4V4QIV_c","provider":"youtube"},"form":null,"linkable":null,"images":[],"copied_from_block_element_id":14824759},"useProviderApi":false}
{"blockElement":{"id":16647421,"pages_block_id":2576171,"uuid":"25525b2a-4008-49f3-97ac-2c0281972fa0","parent_id":16647420,"pages_block_element_type_id":19,"is_locked":false,"css_class":"element-25525b2a-4008-49f3-97ac-2c0281972fa0","position":0,"theme_style_type":null,"tag":null,"blockElements":[],"blockElementType":{"id":19,"name":"Video","tree_icon":"fa-sharp fa-light fa-video","name_clean":"video","category":"element","default_content":"/modules/Pages/page-builder/images/example/video-example.png","allow_nested_elements":false},"styles":[{"id":1000000026825391,"uuid":"7c0727e2-f002-4ea0-80a2-54d8a1f77d3b","type":null,"identifier":".element-25525b2a-4008-49f3-97ac-2c0281972fa0","target_device":"desktop","media_query":null,"classes":["w-[100%]","max-w-[100%]","mb-[12px]","mt-[12px]","border-none","rounded-[8px]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000026825392,"uuid":"57dbca53-72b4-4380-8537-4944348d53c1","type":null,"identifier":".element-25525b2a-4008-49f3-97ac-2c0281972fa0","target_device":"mobile","media_query":null,"classes":["max-w-[100%]","ml-[auto]","mr-[auto]","w-[100%]"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null}],"content":"https://www.youtube.com/embed/7ti1r-LBwnI?controls=1","content_options":{"fallback":"/modules/Pages/page-builder/images/example/video_element.jpg","videoId":"7ti1r-LBwnI","provider":"youtube"},"form":null,"linkable":null,"images":[],"copied_from_block_element_id":14824761},"useProviderApi":false}
Take the first step to a clear mindset on content
Get in touch with me and receive a free Smart Content Scan
{"blockElement":{"id":16668436,"pages_block_id":2579461,"uuid":"07336578-88b9-4d8f-9ab7-2967ac5db31e","parent_id":16668432,"pages_block_element_type_id":28,"is_locked":false,"css_class":"element-07336578-88b9-4d8f-9ab7-2967ac5db31e","position":3,"theme_style_type":null,"tag":null,"blockElements":[],"blockElementType":{"id":28,"name":"Form","tree_icon":"fa-sharp fa-light fa-pen-field","name_clean":"form","category":"element","default_content":null,"allow_nested_elements":true},"styles":[{"id":1000000026869524,"uuid":"d7d5328a-702a-490e-b105-7592b575ecae","type":null,"identifier":".element-07336578-88b9-4d8f-9ab7-2967ac5db31e","target_device":"desktop","media_query":null,"classes":["w-full"],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null},{"id":1000000026869525,"uuid":"d696a818-bb7a-4dc4-8bed-3ec70c6dc6c4","type":null,"identifier":".element-07336578-88b9-4d8f-9ab7-2967ac5db31e","target_device":"mobile","media_query":null,"classes":[],"hover_classes":[],"keyed_classes":{},"animations":[],"css":null,"meta":null}],"content":null,"content_options":{},"form":{"id":6213,"redirect_url":null,"name":"Download the Smart Content Scan","schema":[{"id":90099,"$formkit":"email","name":"email","label":"Email address","placeholder":"e.g. [email protected]","validation":"required|email","order":0,"options":{"pendingAttributes":[]}},{"id":90100,"$formkit":"text","name":"first_name","label":"First name","placeholder":"e.g. Tom","validation":"required","order":1,"options":{"pendingAttributes":[]}},{"id":90101,"$formkit":"text","name":"last_name","label":"Last name","placeholder":"e.g. Pouce","validation":"required","order":2,"options":{"pendingAttributes":[]}},{"id":133667,"$formkit":"text","name":"text","label":"Role","placeholder":"e.g. Chief Marketing Officer","validation":"required","order":3,"options":{"pendingAttributes":[]}},{"id":90102,"$formkit":"submit","name":"submit","label":"Download Smart Content Scan","placeholder":"Verzenden","validation":"optional","order":4,"options":{"pendingAttributes":[]}}],"socialsSettings":null,"thank_you_confirmation_text":null,"type":"opt-in"},"linkable":null,"images":[],"copied_from_block_element_id":151}}
