The 60-Minute ShiftThat Changes How You See Content

Gain clarity, understand the foundations of Content Engineering, and experience the mindset behind scalable, strategic content.
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Tired of content chaos? Ready to work smarter, not harder?

Most teams drown in scattered content, inconsistent messaging and systems that don’t scale.
Not because they lack talent — but because they lack structure

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Content chaos leads to:

  • endless searching

  • duplicated work

  • misalignment between teams

  • wasted ideas

  • endless “we need to refactor this” stress

This mini-course is your first step out of that chaos.

Yes, I want structure!

Without structure, you lose 1 full workday each week searching for content.

According to McKinsey, employees spend an average of 19% of their time searching for the right content.

That means poorly structured content quietly eats up more than a full workday every week.
With smart content structures, you can win that day back — every single week.

What if you could stop losing all that time, effort and money — for good?

Wasted time searching for your own content costs your company money every single day.

If content isn’t findable, it isn’t usable.

And creating new content becomes unnecessarily expensive and time-consuming.

You probably feel this every time you launch yet another marketing campaign or need to post something on social media.

You’re not the only one.

I want to give you more clarity, value and peace of mind

For years, I’ve worked with SMEs and large corporates in roles like webshop specialist, content manager and head of e-commerce.


And time after time, I’ve seen the same pattern:

Structured content is the fastest way to create calm, clarity and real value in your daily marketing and content operations.

Structure is the love language of your content.

That’s exactly what I teach inside my Content Engineering 101 Mini-Course — a beginner-friendly digital course that requires zero technical knowledge, yet gives you the mindset and understanding you need to finally tame content chaos.

You’ll learn why structure matters, and discover the four keys of Content Engineering that unlock scalable success with your content.

Yes, I want structure

This is not just information. It’s a perspective shift.

By the end of this hour, you’ll see your content differently — through the lens of structure, systems and clarity.

You’ll understand:

why content breaks down

why structure is the love language of your content

the foundations behind Content Engineering

the hidden mechanics that make content scalable

Because once you see the system…
you can’t unsee it.

What’s inside the mini-course:

  • Clarity: Understand the essence of Content Engineering

  • Structure: Learn why content only works when it’s organized

  • Strategy: Discover the four principles behind scalable content

  • Bonus: Smart Content Scan introduction + exclusive Q&A access

Everything is designed to give you a rapid mindset shift —
without overwhelm, without jargon, without hours of theory.

Get Instant Access

With the Content Engineering 101 Masterclass, you’ll build the awareness and motivation to move from content chaos to clarity — with ease and confidence.
Content becomes something you can manage with structure, efficiency and intention, so your business can grow.


You don’t need to be technical. You just need the right mindset.

In this mini-masterclass, I guide you through short, focused videos that explain why Content Engineering is essential for scalable success — and the four keys you need to start treating your content as valuable business assets.

The digital masterclass is in English, making it fully accessible for English-speaking creators, marketers and developers.

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Testimonials

What others say:

The 4 keys of Content Engineering are a nice lens on content management. I love the interaction with the audience. The definitions in the beginning were amazing! Really helpful to get on the same page.

David Kortleven

CTO, Plate

This masterclass showed me how to practically break drown big chunks of content into smaller snippets to master content management efficiency. I also loved the interaction around why Rafaëla's and Plate's view on content isn't mainstream yet and why it's essential that it should be.

Pieter Versloot

Founder, Plate

My biggest takeaway is if content is structured and centralized you can do the other important stuff like reuse and update everywhere.

Rick

Developer, Plate

Get Instant Access to the Full Mini-CourseIncluding 3 Bonuses

47,- (regular price 99,-)
What you get:

  • Full mini-course with short, powerful video lessons

  • Bonus: Smart Content Scan

  • Bonus: Recording of the Q&A session + domain modeling walkthrough

  • Bonus: Recording of the Plate Q&A session (Content Engineering in practice)

Start Now+ all bonuses included

Why it's worth it:

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Beginner-friendly, yet powerful

Learn the why and what of Content Engineering in simple language —
no technical background required.

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Human-centered approach

Discover why structure is the love language of your content, your systems and your AI —
and why this starts with mindset, not tools.

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Always available, learn at your own pace

The digital mini-course includes multiple short video lessons you can follow anytime,
anywhere, on any device.

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Exceptional value

The full mini-course has a market value of €99 — and you get lifetime access,
plus three bonuses, for only €47 today!

Not satisfied? No worries.

If the masterclass doesn’t meet your expectations, I’ll solve one content challenge for you — free of charge, equal to the value of your purchase.
No questions. No hassle. Just results.

Start Now+ all bonuses included

Rafaëla EllensburgSystem Thinker with an Artist's Soul

The content world is shifting at lightning speed. AI and new technologies offer incredible opportunities — but without a solid foundation, organizations fall behind fast.


Most companies still treat content as scattered assets without strategy…
and that’s an expensive mistake.

I help you reinvent content as a smart, scalable and future-proof system.
Not hype. Not shallow “prompting.”


But the core principles that actually make AI work for your organization.

As a content engineering consultant and thought leader, I bridge content, data and technology — turning chaos into clarity and systems into scale.
My mission?


To help you take control of your content, build real structure and become truly AI-ready in a way that’s practical, powerful and genuinely enjoyable.

Whether you’re playing at Eredivisie level or already aiming for the Champions League — inside my masterclass you’ll learn the 4 Keys to Unlock the Power of Content so you can professionalize your content and build scalable success that lasts.

This is for entrepreneurs, marketers and content professionals who want:

🔹 Less chaos and more clarity
🔹 Real structure and real flow
🔹 Maximum impact without technical overwhelm
🔹 A system that finally works — today, and in the future

The question is simple:
Are you ready to make your content leading again?

What every CMO needs to know (NL)

Watch the podcast where I speak with Pieter Versloot from Plate about why a holistic view on content is essential for scaling.

A must-watch for every marketing director, content professional and business owner.

Let Me Teach You How to Think Like a Content Engineer

Content Engineering doesn’t have to be technical.
It may sound complex, but at its core, it’s about mindset, clarity and a smarter way of looking at content.

That’s why I created a series of short, powerful videos for you.
Inside the Mini-Course Content Engineering 101, you’ll learn why Content Engineering is essential for scalable success — and discover the four keys that transform your content into true business assets.

You get instant, lifetime access to all videos, frameworks and the Smart Content Scan.

Watch the lessons. Download the scan.
And experience how simple, structured and stress-free content can feel — even if you’re not technical at all.

Rafaëla, teach me content engineering!

Trusted by Teams, Platforms & Industry Experts

Over the past years, I’ve been invited to join leading podcasts and panels to speak about content, AI, scalability and the future of structured digital ecosystems.


Here are a few of my most valued conversations and speaking engagements.

Take the first step to a clear mindset on content

Get in touch with me and receive a free Smart Content Scan

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